移民署公關科長徐健麟最近出版一本新書「就是要玩創意─公關達人行銷術大公開」,將新聞行銷的概念,透過實際的創意案例,用趣味動人的筆法,歸納各種新聞包裝及危機處理的「實戰心法」,徹底顛覆一般人對公務員的刻板印象。
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