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About Management of Sale Promotion and Advertising Android App
Simple and clean notes for management of sale promotion and advertising. It almost contain all important topics which are given below unit wise :
Unit – I. Introduction
Concept of advertising
Scope of advertising
Objectives of advertising
Functions of Advertising
Role of advertising in marketing mix
Process of Advertising
Legal ethical and social aspect of advertising
Unit - II. Pre-Launch Advertising Decision Edit
Determination of target audience
Advertising media and their choice
Advertising measures
Layout of advertisement and advertising appeal
Advertising copy
Unit - III. Promotional Management Edit
Advertising department
Role of advertising agencies and their selection
Advertising budget
Evaluation of Advertising effectiveness
Unit - IV. Personal Selling
Meaning and Importance of personal settling
Difference between personal selling, Advertising and sales promotion
Methods and procedure of personal selling
UNIT - V. Sales Management
Concept of sales management
Objectives and Functions of sales management
Sales Organization
Management of sales force and Sales force objectives
Sales force recruitment, selection, training, compensation and evaluation
Other Information:
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This version of Management of Sale Promotion and Advertising Android App comes with one universal variant which will work on all the Android devices.
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