Network of Indian MICE Agents

About Network of Indian MICE Agents Android App

Network of Indian MICE Agents is a homogeneous network aimed to bring likeminded people together to communicate and work together for common cause to scale new heights in our area of functioning. We have come together to build a network of hope, progress and success.

As India continues to be the third fastest growing global economy and tenth largest economy, its travel industry thrives due to a phenomenal increase in the MICE (meetings, incentives, conferencing, exhibitions) travel. According to the International Congress & Convention Association (ICCA) statistics, India’s share is pegged at US$4.8 billion worldwide and she currently ranks 27th in the global MICE market. EuroMonitor estimated the Indian outbound MICE market at around US$ 550-600 million in 2011. It grew strongly and resulted in 1.5-1.8 million Indians travelling outbound only for MICE. The growth figures in the recent term are enough to create a jaw dropping effect. The sector is set to witness an exceptional growth in the near term with an increase in FDIs and the Indian business growing transnational. India is anticipated to continue driving growth in business travel spend, at around twice the world average.
MICE is a very niche product and needs to be marketed in a focused manner. Although there is no hard and fast rule on attracting MICE clients, it is essential to form a proper team with airlines, hotels, transport companies, cultural organizations, boutiques, and travel agents to target markets potential MICE clients.

NIMA is conceptualized to bring together all the team player who are working in essence to make ourselves the space and consequent market in MICE sector of INDIA.