The journey of SHAH ELECTRONICS & HOME APPLAINCES PRIVATE LIMITED which began in the year 1971 is now a shining example of success achieved through constant innovation and reinvention. The success saga of Shah Electronics which had its obscure beginning in a 300 sq.ft. shop is today manifested in the form of many showrooms in and around Hyderabad. The electronics retail chain that showcases almost all the major brands pertaining to electronics and other consumer durables was the brain child of Mr.G C Shah and is now spearheaded by his sons-Mr. Neeraj Shah and Mr. Nishith Shah and ably supported by the 3rd generation –Mr.Nimit Shah and Mr.Nischay Shah.
Right from an iron box and a music system to a high-end 4K LED's TVs, Laptops and Smartphones are retailed at all Shah’s stores .The products retailed in the stores are for all strata of customers. Apart from this, the group has an enormous showcase strength comprising of all the major electronics brands like LG, Samsung, Sony, Intex, Micromax, IFB, Daikin, Symphony and many others under one roof. Range and price sensitization apart, Shah’s Electronics offers personalized product suggestions, easy finance options, value for money deals, exchange offers, speedy delivery and prompt after-sale services to its clientele.
Elaborating on the chain’s functionality, Mr. Neeraj Shah says "We can be called as the pioneers in electronic retailing in Hyderabad as we have an enviable market standing of over 45 years and we use this rich experience as latitude to benefit our clientele. We have kept our flag flying high, leveraging our customer centric approach, trust, commitment and goodwill.”
Shah Electronics has secured 3rd position in the recent “Times Retail Icons Survey” conducted by an independent research consultant published in TOI newspaper on 26th November 2015 for Hyderabad. The survey conducted was based on the following criteria- Infrastructure & Facilities, Awards, Value for money and Best practices.
For the coming years, the directors have very aggressive plans to expand and to take the group to greater heights in terms of overall business while keeping ‘customer satisfaction’ as its core business ethos. The group plans to add more categories of products to its portfolio to provide wider range of products to customers and to explore new untapped markets. They also deal in speciality products like Hotel Tvs, Mini-bar refrigerators, Deep Freezers, Water Dispensers and other products to cater to Institutions and Corporates.
The group's corporate office is located in Secunderabad with 5 retail branches – R.P.Road, Malkajgiri, Bank Street, Hasthinapuram, and Tadbund. Shah Electronics is also distributor for Telangana districts and Hyderabad city for brands like Intex, Micromax and Skyworth to name a few.
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