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Photography Is My Passion – The Fiction
Part of the answer is that too many photographers assume that their burning passion for photography is so obvious that it should go without saying…

Passion: an intense desire or enthusiasm for something. Synonyms: enthusiasm, eagerness, love, zeal, spiritedness, fascination, obsession, fixation, addiction, preoccupation.

What You Like vs. What You Love

The first is a tricky one: Do I really know what my passions are? My gut response is yes, of course I know what I love. But I’ve found that when I actually try to define my passions, it becomes less clear, mostly due to the second question.

The second question is this: Do I know the difference between the things

Photography marketing is all about mastering the subtle art of communication (not nearly as hard as it sounds, nor as hard as some people make it out to be), but an important (nay, VITAL) message for your prospect has to be: “photography is my passion”.

Clearly, no one is going to hire a professional photographer who hates doing their job or makes it glaringly obvious that they can’t stand working with people…

For example, how many clients do you imagine would relish the idea of working with a photographer who has no artistic soul, is indifferent to photography, or couldn’t care less whether or not the photographs turned out well?

Zero.

It should go without saying, then, that a passion for photography is a big asset in this business of ours, and I have no doubt that you have it, otherwise why would you deliberately choose photography as a profession?

After all, there are many ways to earn more than what the average photographer makes, right?
So, if passion is SO important, why is it that so many photographers are not communicating that fact to their audience?

If “passion” is something that should go without saying, why in the world does this article exist in the first place?

When it comes to photography, I have all those things. But I’ve found that pursuing passion is not that easy. You’d think there would be nothing easier in life than doing what you have enthusiasm for, right? After all, photography is what I love! But I’ve come upon two difficult questions I’ve had to answer to truly follow my passion

I can certainly understand how that happens…

It’s totally natural, especially given what I just said at the beginning of this article.

But, the problem is that this subject is one of those “obvious” things that really does need to be stated.

I mean, how often have you encountered a piece of information that was not at all obvious before you knew it, but which felt blindingly (almost embarrassingly) so after you heard it?

Have you ever caught yourself saying something like, “Why did I not see that before? It seems so bloody obvious now you mention it!”

I know I have, on many occasions!

Hindsight and awareness are wonderful, aren’t they?

Given the possible existence of such non-obvious things, here are a few interesting – commonly-accepted-as-true – “fictions” about communicating the fact that photography is your passion:

When we stop to really think about it (and I’m famous these days for questioning everything to the point of being annoying), our photographic passion may not be quite as obvious as we thought.